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            Marketing

            • Dr Jörg Finsterwalder, Management and Marketing
              Associate Professor J?rg Finsterwalder, from UC's Department of Management, Marketing and Entrepreneurship, has a special interest in services marketing and management and is working on a research collaboration funded by the Ministry of Business, Innovation and Employment that is aiming to improve the health, education, and general wellbeing of high-needs groups.

            Qualifications

            Overview

            Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.

            Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.

            Contact us

            Department of Management, Marketing and Entrepreneurship

            Phone +64 3 369 3888
            Email studybusiness@canterbury.ac.nz

            Location
            Reception Level 2, Meremere Building – see campus maps

            Postal address
            College of Business and Law | Te Rāngai Umanga me te Ture
            University of Canterbury | Te Whare Wānanga o Waitaha
            Private Bag 4800
            Christchurch 8140
            New Zealand

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